Katy Perry Knocks Justin Bieber Down a Notch

The key to online success is spreading brand awareness through social media. Katy Perry is just one of many social media success stories that companies can learn from.

Recently, Katy Perry has surpassed Justin Bieber as the top icon on social media, now owning the most followers. Although Perry may have a better public image than Bieber, especially after complaints of his borderline-illegal behavior, both have shown the power of social media and what it can do for a career. They are two of the biggest music artists around today with multiple awards and platinum records apiece, but what they truly have is a marketable brand. Perry and Bieber know what demographics to target and are very successful at doing so.

For the longest time, businesses have ignored social media and in some cases are still neglecting or mismanaging their usage of the platform. But, during this past decade, more and more brands have discovered the benefits of a solid presence on social media. There are many companies who find maintaining a proper social media outlet to be a challenge; however, the rewards carry the power to maximize the most out of public outreach. The best way to achieve that outreach is to attract a large following.

Garnering such a following on social media sites should be the goal of all companies. They offer a wide-spreading business advertisement system with little to no risk in return. And this isn't limited to one particular social media platform: any of them could work. There are the obvious mass market choices, but choosing a smaller, more focused social media site often works even better for a business, as the site's users could already be tailored for that specific brand. Either the focused or mass marketed social media pages could dramatically increase the awareness of a company's brand, leading to more customers.

Properly managing social media is just as important as any other marketing campaign. 
Centel Media™ specializes in optimizing a company’s social media capabilities. Not only can they provide several services for creating and maintaining a proper social media platform, but they also have access to all sorts of utilities that enable a company to grow their number of online followers. Centel Media™ comes with a range of options, from creating a company's own social media page or blog, to press releases and social media optimization for increased web traffic. With all of these enhancements, a business can aspire to be as popular as Perry or Bieber.

Centel Media™:Centel Media™ is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media™ now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.

Jonathan Wong,
Creative Writer,
Matthew Shaffer,
Centel Media™