NBA
Owner Donald Sterling has taken a firestorm of criticism over an alleged
recorded conversation filled with racist remarks. While Centel Media can help
with this situation, the ORM firm has chosen not to.
Donald Sterling, owner of the Los Angeles Clippers, has been
under heavy attack recently because of an alleged recording of him spouting
racially charged comments with an ex-girlfriend. Literally everyone from Laker
legend Magic Johnson to current Clippers head coach Doc Rivers and even the
entire Clippers team has protested against his remarks in various ways. Other
names include NBA superstar Lebron James, OWN's Oprah Winfrey, President Barack
Obama (a notably huge NBA fan), fellow team owner Mark Cuban, and NBA
Commissioner Adam Silver. The latter has even recently banned Sterling for life
from the NBA, which will in effect force Sterling to sell the Clippers to
another potential owner, fined several million dollars, barred from attending
games, and won't be able to make decisions regarding his team for the
foreseeable future. While this negative attention and punishment may seem
excessive to some, what Sterling said in that recording makes this truly
outrageous and beyond reputation repair.
Historically, Sterling has been known for taking an
anti-minority stance, especially in regards to his real-estate mogul past,
where he has offended Latinos, African Americans, and Koreans. People have been
overlooking his history due to how good the Clippers have been recently as a
team (and how irrelevant they have been leading up to a few years ago), but now
that this recording has surfaced, the backlash has been tremendous. Not only
has famous celebrities stood up against him, but large corporations and
organizations such as Red Bull, CarMax, Virgin America, State Farm, and the
NAACP have all dropped their endorsements and support for the Clippers and
specifically Donald Sterling.
In the recording given to TMZ, Sterling takes a very racist
stance against African Americans, stating that he is upset by his ex-girlfriend's
decision to pose with Magic Johnson in a Twitter photo and that she
"admire" him privately, remarking that he disliked her association
with him and African Americans in general. In the recent extended Deadspin
recording, he ranted against African Americans, stating that he was a provider
for them and a benefactor; eliciting thoughts from a time of plantations and
slave ownership.
Centel Media was called by Donald Sterling in an attempt by
him to repair his reputation, but the company refused his offer, standing by
their ethical commitment. This declaration states that the ORM firm would never
support someone who is a legitimate threat to society. With the statements
Sterling has made showing the true side of himself, Centel Media cannot support
someone who is so against society's way of life.
When supporting an ethical battle against slander, Centel
Media does have the ability to deal with negative attention like this by
utilizing its online reputation management services, such as Negative Article
and Image Suppression, and to try to mitigate the damage from these attacks
using Press Releases and search engine optimization methods. These tools just
won't be used for Donald Sterling, who is not deserving of such help.
About Centel Media:
Centel Media is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.
About Centel Media:
Centel Media is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.
Jonathan Wong,
Editor-In-Chief,
Centel Media
Visit us at http://press.centelmedia.com
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