Centel Media Refuses to Aid Sterling In Massive Scandal

NBA Owner Donald Sterling has taken a firestorm of criticism over an alleged recorded conversation filled with racist remarks. While Centel Media can help with this situation, the ORM firm has chosen not to.

Donald Sterling, owner of the Los Angeles Clippers, has been under heavy attack recently because of an alleged recording of him spouting racially charged comments with an ex-girlfriend. Literally everyone from Laker legend Magic Johnson to current Clippers head coach Doc Rivers and even the entire Clippers team has protested against his remarks in various ways. Other names include NBA superstar Lebron James, OWN's Oprah Winfrey, President Barack Obama (a notably huge NBA fan), fellow team owner Mark Cuban, and NBA Commissioner Adam Silver. The latter has even recently banned Sterling for life from the NBA, which will in effect force Sterling to sell the Clippers to another potential owner, fined several million dollars, barred from attending games, and won't be able to make decisions regarding his team for the foreseeable future. While this negative attention and punishment may seem excessive to some, what Sterling said in that recording makes this truly outrageous and beyond reputation repair.

Historically, Sterling has been known for taking an anti-minority stance, especially in regards to his real-estate mogul past, where he has offended Latinos, African Americans, and Koreans. People have been overlooking his history due to how good the Clippers have been recently as a team (and how irrelevant they have been leading up to a few years ago), but now that this recording has surfaced, the backlash has been tremendous. Not only has famous celebrities stood up against him, but large corporations and organizations such as Red Bull, CarMax, Virgin America, State Farm, and the NAACP have all dropped their endorsements and support for the Clippers and specifically Donald Sterling.

In the recording given to TMZ, Sterling takes a very racist stance against African Americans, stating that he is upset by his ex-girlfriend's decision to pose with Magic Johnson in a Twitter photo and that she "admire" him privately, remarking that he disliked her association with him and African Americans in general. In the recent extended Deadspin recording, he ranted against African Americans, stating that he was a provider for them and a benefactor; eliciting thoughts from a time of plantations and slave ownership.

Centel Media was called by Donald Sterling in an attempt by him to repair his reputation, but the company refused his offer, standing by their ethical commitment. This declaration states that the ORM firm would never support someone who is a legitimate threat to society. With the statements Sterling has made showing the true side of himself, Centel Media cannot support someone who is so against society's way of life.

When supporting an ethical battle against slander, Centel Media does have the ability to deal with negative attention like this by utilizing its online reputation management services, such as Negative Article and Image Suppression, and to try to mitigate the damage from these attacks using Press Releases and search engine optimization methods. These tools just won't be used for Donald Sterling, who is not deserving of such help.

About Centel Media:

Centel Media is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.

Jonathan Wong,
Centel Media

Visit us at http://press.centelmedia.com



Record High Profits Result in Layoffs by the CEO

Centel Media CEO Jack Cola clashes with COO Joseph Scarletti over the termination of four consultants from two different consulting firms. This comes shortly after the ORM firm’s latest record high profit margins.

These past few months, top online reputation management firm Centel Media has been on steady incline, but apparently that’s not good enough for one Chief Executive Officer. The firm’s CEO Jack Cola has elected to terminate two consultants from two different consulting companies due to their unreliable advice in predicting market behavior. This comes after the company has recorded several cases of record high profit margins in both 2013 and 2014. This is due to no small part from the company acquiring several Fortune 500 clients, including Wal-Mart ( http://www.prlog.org/12229560-walmart-plans-to-fight-back-with-social-media.html ), Comcast ( http://www.pressreleasepoint.com/comcasts-twitter-account-taken-centel-media ), and now Time Warner Cable, over these past several months, and is actively working on the social media pages for these businesses.

Back in 2013, Centel Media had two instances of record high profits: once in September and again on the notoriously big sales event that is the Black Friday weekend. Shortly before these two occasions, four consultants from two different multinational consulting firms advised Centel Media that the online reputation management firm should expect low sales figures and that moving their products and services would be impossible because they were unrealistic compared with the American public’s demand levels; in effect saying that Centel Media would end up with record low profit margins. While this error was acceptable at the time, as no one gets it right all the time, two more cases of data misinterpretation have caused Cola to doubt their abilities. This year, during the first weekend of the New Year and just this past week, once again Centel Media posted record high profit margins against the advice and analytical data provided by these two consultants. Yet again, they had argued to expect low sales numbers, bringing up sequencing errors in Centel Media’s products and services compared to the buying and spending habits of Americans. Cola had enough and has terminated the four consultants.

President and Chief Operations Officer Joseph Scarletti has protested the termination and amended his argument to Cola, stating that he wants to keep the consultants’ positions but shop around for new agents from other consulting agencies. Cola has openly disagreed with Scarletti’s opinion, but for now has accepted his suggestion to look for other options.

About Centel Media:

Centel Media is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.

Jonathan Wong,
Centel Media
Visit us at http://press.centelmedia.com


Centel Media Helps You Stand Strong

Without a solid foundation, things begin to crack and become damaged. definitions.centelmedia.com/online-reputation.html wants to make sure clients have a strong foundation for online reputation, to ensure negativity doesn't rise back to the top.

Without a solid foundation, anything built is bound to fall, leaving you right where you were before you began the process of building, from square one. Anything that isn't carefully researched or supported by facts can be just as damaging as a weak foundation. Both are going to produce similar results and can be avoided by researching and developing a strong foundation that makes it nearly impossible to take you down with just one blow.

All big companies need a rugged system to play the role of enforcer, making sure that whatever is being said about you is up to your standards and giving the most honest reviews possible. These enforcers are given the task to search the internet far and wide, going places that only few search engines would care to. But, that's the job of the enforcer, to do the job no one wants to do. There is nothing beautiful about it. There will be no parties or celebrations for you. There is none needed, though in all honesty, your satisfaction comes from knowing that you are the foundation of your company. You ensure that as long as you are working, it will continue to thrive, prosper and out do all rivals. The stronger your hub, the more successful your company is because it has done its fair share of researching targeted areas that were sensitive to your company and have now turned those into strengths. We can't forget social media and its presence, but your team has you covered and has made sure you are properly represented from Facebook to Twitter. Less time spent on these task means more time to spend on other profit increasing projects.

A company that wants to survive and eventually expand has to invest in a good R&D team or as I call them, enforcers. What they mean to your company cannot be understated or undervalued. Having them do proper research is beneficial to you because it makes sure everyone’s hard work is not going to waste. If your marketing, promotion and other parts of your business are intact but you have a bad online reputation, it overrides everything that you have built so far. You have nothing to support you if you are faced with negative reports online or false rumors are being spread about you on social media or any reputation management situation. What a great R&D team does for you is gives you peace of mind knowing you can go full speed ahead with your company, because you know your foundation is solid and won't crumble under pressure.

Quincy Grant,
Content Writer,
Centel Media.


Centel Media Reviews First Impressions

Online reviews on an individual or a business can have a huge impact on first impressions.  Centel Media™ can help suppress negative reviews and other negative content to increase customers and viewers who may otherwise be deterred by negativity.

Imagine working hard to build your brand from the ground up. Imagine the blood, sweat and tears, the sacrifices you've made to ensure that your work reaches the masses. But, in one instant your dream becomes a nightmare. Slander, false information and other negative reviews are what people come across when they Google you or your brand. This is sad, but it’s often a reality for any business big or small. No matter the size, the effect can do damage that can take years to correct.

When looking up a company, as a consumer, I want the most honest reviews and results that can be given so I can decide if its worth doing business with this company. Negative results won't deter me, as they are a part of business. You take the good with the bad, no one is perfect. However lots of times there can be an overwhelming amount of negative reviews that may seem too good to be true. Most of the time, a company has fallen victim to someone giving false reviews about their company. An action like this can't be ignored no matter how much money your company makes. We live in a global society and word can spread very fast. Before you know it, revenues from all over the world are dropping as result.

In a perfect world, you want to entirely avoid having this happen. But as it turns out, it’s very hard to control billions of people with access to the internet and time on their hands. What we can do in the meantime is use reputation management. Reputation management helps a company give a wonderful first impression when searched on Google, Yahoo or any other search engine. What you see is what you get, and as a business, you most certainly want your customers to see you in the most positive view possible. Along with favorable Google searches you will also have great exposure to the social network, which is just as important as anything else. In fact, one can argue that in today's society, a proper social network reputation can assure your brand’s success as it connects you all over the world. While false reviews and slander can never define your company, they can impact your market share and revenue. Most importantly, they can impact your relationships with customers, both current and new. It's imperative to make sure you are doing everything in your power to make sure we see the best that you have to offer as a business and you won't have a problem building a strong loyal customer fan-base.

Quincy Grant,
Content Writer,
Centel Media.


Centel Media Weighs the Good and Evil of Social Media

Social media sites have a huge impact on online reputation these days. They can be a source for positivity, and they can also be a weapon for our rivals. It's necessary to maintain these sites to maintain online reputation.

Much can be said about the influence of social media and its role in today's society. Some of it's good and some of it's bad, but there is no denying that it has firmly entrenched itself in all of our lives whether we choose to acknowledge it or not. As the years have progressed, the role of social media has expanded from simply connecting with your family and peers, to Fortune 500 companies throwing millions of dollars to networks like Facebook to advertise their product to the millions of users that visit each day. What this shows is that social media has now become, in some instances, a savior for businesses who begin to track how many hits their Twitter feed might get or how many likes their Facebook page has.

Businesses are taking a more active role in social media and are capitalizing on its ability to connect with fans from all across the world. Visit any website and you are bound to see a company promoting their Twitter, Facebook and Instagram pages. Not engaging in social media is too risky in today's fast moving world. Most major business can afford to hire their own social media team to make sure customers are getting constant updates, as well as any perks they might be offering (such as discounts for following on Facebook). Being able to connect with your fans is a great thing, but we can't forget that the main purpose of a business is to make money. Visibility through social media strengthens that.

Social media has unintentionally become a tool for spying on rival businesses. Businesses are realizing that merely competing for market share or earnings will severely stunt their growth. They are now trying to out do each other based on how many likes their Facebook page gets. This has been used as a measuring stick for success. More is better. More likes means more hits to your website. This results in revenue increases because you gave customers an incentive to purchase something by offering them a discount for following you on Facebook or Twitter. It's a domino effect on a larger scale and when competing businesses see that the revenue for their rival goes up with the help of social media--they quickly want a piece of the action. The world of business has changed right in front of us with the help of the consumer and our never ending desire to have access to all things we love 24 hours a day. The landscape has changed from 10 years ago when you would look to your daily paper for coupons. Today, we can simply have coupons sent to us via email from any social media site, and we are able to redeem the offer in the store right off of our phones.

Quincy Grant,
Content Writer,
Centel Media


Centel Media Becomes a Part of Two Worlds

The most powerful people make the easiest targets to hit. Protect yourself from all attacks that can diminish your brand.

Being a celebrity or a person of famous status has perks that the average person can only dream of. Whether it’s going to fashion shows all over the world or VIP treatment at the hottest restaurant in town, it doesn't get much better than that. As easy as it may seem to get to the top, one little rumor or claim can rapidly bring all the special treatment to a standstill and leave you trying to repair your reputation.

There are two worlds: the world that normal people live in and the celebrity world. The job of a celebrity is very hard. One must try and save face in both worlds and not manage to get caught up in any type of scandal that can destroy your image in both worlds.

Believe it or not, your favorite celebrity is a brand and that brand is represented every time they step outside into the public eye. It is in their best interest to make sure they are staying clear and away from trouble. If they don’t, the brand in which they represent becomes diminished. The same path should be taken when it comes to social media activity as well. Since the rise of social media, celebrities are constantly being crucified for something they put on Facebook or Twitter.

A person should never get too personal when it comes to posting things on social media. No matter what it is, often times words get twisted around and then you have celebrities blaming the media for this misunderstanding. One must understand that when you put something online 50 percent of people will understand it in the context you put it in and the other half will try and make a big story out of nothing.

When situations like this arise, it is in your best interest to have either a great PR team on standby or quickly hire an online reputation management firm to help with beginning the process of rebuilding your brand back up to respectability. These two options are very necessary, because as soon as your name becomes embroiled in some type of trouble, online press will have a field day with you. Online searches for social media will often lead you to the bad, not the good. It doesn't matter how much money you donated or what good you did, the bad is going to overshadow that.

The best way to deflate the hype bubble is getting a professional team or firm to help you. Doing this all by yourself will take too much of your time and is not the best method. You might feel compelled to argue back, which is the worst thing you can do. Doing it the right way ensures you that your brand will make it out and be stronger than ever which can only mean success for your career.

Quincy Grant,
Content Writer,
Centel Media


Centel Media Promotes Blogging as a Positive Asset for Reputation

Blogging doesn't follow the beaten path of its other social media counterparts. It gets a little more in depth and allows users to get personal on levels that other sites won't.

Blogging is considered to be a platform for individuals to express their creativity in ways that sites like Facebook and Twitter can't. It's not that these sites won't allow it, but they don't grant the creative space necessary for extensive pieces of work. Blogging has become a way for anyone to vent, express, discuss and do just about anything else imaginable when it comes to individuality.

It is very easy to see why blogging can be pushed to the back of the social media network line. It is not the "sexy" choice to want to connect with friends and family unlike a Facebook or Twitter account. But what blogging lacks in appeal, it most certainly makes up for in the freedom department. As alluded to earlier, blogging allows its users to become one with whatever they choose to write. It is almost like a judgement free zone when it comes to blogging. Blogging gives users room to express and explain if need be, unlike other social media sites where if something is deemed controversial by a user's peers, and he or she is are at the mercy of their ridicule.

Recently, blogging has started to pick up steam in the business world as way to market and connect with fans that don't follow them on the traditional social media platforms. This is a great idea. More businesses should get involved in blogging. It is very easy to promote through Facebook or Twitter, but blogging requires a certain level of creativity that goes above and beyond what other sites require. To blog for a business shows that the blogger is are versatile and he or she wants to connect with customers from all over, not just the ones who follow the business on Facebook.

Each social media network has its place. They all play an integral role in helping a business expand, promote and market. Instagram allows users to post pictures. Twitter allows users to give minute by minute updates on any breaking news, and Facebook can help market products and promote. Blogging plays the role of being abstract and thought provoking and lets the customer really get a chance to see what the company is like. While all these sites are different, they have the common goal of supporting each business and doing its part to make sure it is successful as it can be.

Quincy Grant,
Content Writer,
Centel Media.