Blogging doesn't follow the beaten path of its other social media counterparts. It gets a little more in depth and allows users to get personal on levels that other sites won't.
Blogging is considered to be a platform for individuals to express their creativity in ways that sites like Facebook and Twitter can't. It's not that these sites won't allow it, but they don't grant the creative space necessary for extensive pieces of work. Blogging has become a way for anyone to vent, express, discuss and do just about anything else imaginable when it comes to individuality.
It is very easy to see why blogging can be pushed to the back of the social media network line. It is not the "sexy" choice to want to connect with friends and family unlike a Facebook or Twitter account. But what blogging lacks in appeal, it most certainly makes up for in the freedom department. As alluded to earlier, blogging allows its users to become one with whatever they choose to write. It is almost like a judgement free zone when it comes to blogging. Blogging gives users room to express and explain if need be, unlike other social media sites where if something is deemed controversial by a user's peers, and he or she is are at the mercy of their ridicule.
Recently, blogging has started to pick up steam in the business world as way to market and connect with fans that don't follow them on the traditional social media platforms. This is a great idea. More businesses should get involved in blogging. It is very easy to promote through Facebook or Twitter, but blogging requires a certain level of creativity that goes above and beyond what other sites require. To blog for a business shows that the blogger is are versatile and he or she wants to connect with customers from all over, not just the ones who follow the business on Facebook.
Each social media network has its place. They all play an integral role in helping a business expand, promote and market. Instagram allows users to post pictures. Twitter allows users to give minute by minute updates on any breaking news, and Facebook can help market products and promote. Blogging plays the role of being abstract and thought provoking and lets the customer really get a chance to see what the company is like. While all these sites are different, they have the common goal of supporting each business and doing its part to make sure it is successful as it can be.